
Craig Marsh is a financial strategist who specializes in helping employers reduce healthcare costs while improving the quality of benefits available to their employees. Through Smart Health Benefits, Craig works with business owners to implement innovative benefit strategies that can lower premiums, improve employee protection, and create long-term financial advantages for both companies and their teams.
With extensive experience in insurance, retirement planning, and employer benefit design, Craig focuses on practical, cost-efficient solutions that help organizations control one of their fastest-growing expenses—healthcare. His approach emphasizes education, transparency, and strategies that align employer benefits with long-term financial stability.
Since 1995, Craig has witnessed the cost of health insurance increase from $5,000 per family to nearly $27,000 in 2025. As a businessowner, he has felt the pressure of ever-increasing premiums which threaten profitability and decreased take home pay for employees. As a Father, he has experienced the worry over a son with cancer and felt the urgent need for quality, affordable health insurance for families. As an advisor, I sit on both sides of the table, advocating for innovative cost-reduction programs that are both affordable and effective.
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